Will your story abide audio or video?

Back in 2009, I came across a series of posts by Mindy McAdams, an online jour­nal­ism instruc­tor. One of the posts in the series, “Tell a good story with images and sound,” has some great tips for decid­ing whether your story is inter­est­ing enough to sup­port an audio or video medium.

I list a series of her tips below, but I’ve also included a chart that she designed show­ing the energy level of a story. (She talks mostly about photo slideshows with audio in her arti­cle, but the prin­ci­ples work for video too.)

 

McAdams is a big pro­po­nent of decid­ing what mes­sage you want to com­mu­ni­cate about the story before you go in. Once you have that mes­sage fig­ured out, make it your mis­sion to gather the resources you need to tell the story. A sto­ry­board might help, but any kind of plan­ning would be bet­ter than no plan­ning at all.

She is also a big sup­porter of fig­ur­ing out your open­ing and clos­ing before you decide on the mid­dle of the story. The strongest slideshows and video sto­ries she has seen start out direct and to-the-point. That hooks a viewer. Then, the story needs to move toward a sat­is­fy­ing and worth­while con­clu­sion. That way, even if the thing wavers a bit in the mid­dle, the viewer will prob­a­bly say with the video for the duration.

McAdams’ Tips:

  • Shoot a lot of pho­tos or video to cap­ture the ambiance of the loca­tion, more than you think you need.
  • Consider the inter­view a dress-rehearsal for the on-camera or on-mic inter­view. This means re-asking some of the impor­tant ques­tions from the inter­view, the ques­tions whose answers will drive your story.
  • Let the sub­ject know you’re record­ing and why you’re ask­ing ques­tions over again, but don’t tell them how to say things.
  • Don’t record too much audio; it just makes a lot of extra work in the edit­ing bay later.
  • Do the math. For exam­ple, if your video is going to be 120 sec­onds long and you want to inter­view six peo­ple and use them evenly, that means you need no more than 30 sec­onds of video per per­son. That might mean ask­ing each sub­ject only one or two ques­tions per inter­view to get what you need.
  • For audio pro­duc­tion only, gather as much back­ground noise as you can. You may wind up need­ing it dur­ing the edit­ing process. Try to get at least a solid minute of the “silent” room.
  • Editing is a repet­i­tive process. Know that going in.
  • McAdams sug­gests decid­ing on the open­ing and clos­ing of your piece first, then fill­ing out the mid­dle of the piece.
  • She fur­ther sug­gests fill­ing out the mid­dle of your piece with pho­tos that show a good mix of angles and dis­tances to improve the pac­ing of your piece.

She has other tips too. Read them here. Her whole series on mul­ti­me­dia jour­nal­ism (12 posts long at this point) is linked below. I’ll be writ­ing in more detail on at least one more of her posts, the one that has to do with video.

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One thought on “Will your story abide audio or video?

  1. Please do keep in mind that I wrote this post and gathered all these links about two years ago. I repost it here because it’s useful and has a lot of good information, but some of the specific technologies mentioned in the links may be out of date.

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